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STRONG COLOR--3 primaries used together--red, yellow, blue, green
feeling: bold, carnival mood.
COLOR CONTRAST---two prinaries--red/blue, yellow/blue; red/green
feeling: strong; high tension of action, movement and excitement.
COLOR HARMONY---only warm colors or only cool colors (adjacent ones)
feeling: cool = peaceful, passive, solitary warm = lazy, sadness, sleepness.
PREDOMINANT COLOR---one primary color
yellow = optimistic (move you out like McDonalds)
blue = reflective
green = tranquillity
red = strength and bold
MUTED COLOR---soft colors; no primaries--heading toward grey
feeling:bleakness, tranquillity, romantic (slide saturation and blur)
HIGH KEY---mostly white, a lack of shadows
feeling:soft, clean, delicate, lightness, purity
LOW KEY---mostly dark, dominated by shadows, strong highlights
feeling:mysterious, evil, death, sensuous
ISOLATED COLOR---one primary color at the focal point
feeling:alone, vitality, power, fresh
FALSE COLOR---common things in uncommon colors
feeling:unreal, bizarre, dramatic
Thanks to Ken Bovat for this talk and information on color theory. His presentation of photos demonstrating the above color categories was wonderful. "If it doesn't fit a color category then change to black and white... Think how it looks in nature."